The BOOST app started off as an internal tool that was used by upper-management by Telekom. Due to its success and versatile features it grew into a product.
Our task was to come up with a name for a product and create a branding that is international and conveys what the app does. Well, since the app helps increase productivity of upper management, board members and CEO’s, we gave it the name BOOST.
In terms of UI/UX we’ve designed everything from the ground up, learning from current usability issues and improving them. User and shareholder reviews were critical to get the interface right.
BOOST is an out-of-the-box product that can be tailored to the workflows of other multinational companies as big as Telekom.