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Branding concepts enchanted by design
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Brief
To get started with any logo design or branding concept we need a brief of what the brand or company is about, what the goals are, who is the target audience and so forth. Understanding what the brand is about is key to being able to create concepts that will later act as a foundation for other brand elements. -
Research & Inspiration
Once we understand what the brand is about and what is expected in terms of branding we start doing research, evaluate competitors and market trends. During the research phase we also look for inspiration on design concepts. -
Mood boards, sketches
After doing extensive research, the next step is creating mood boards to illustrate the style we want to follow. By creating sketches of potential design concepts, the logo design is starting to shape up and several concepts are born that are evaluated conceptually and visually. -
Core identity
From simple sketches logo design concepts are born. We experiment with different colour schemes and typography, or simply create a type of our own if needed. At the end of this process we will have several logo concepts that are fine-tuned and paired with a colour scheme and typography, ready for client review. -
Brand elements
When a logo is approved, the design of supporting brand elements can commence. Branding elements vary from brand to brand, depending on the size of the brand and its requirements, some brand elements include letterhead, business cards, presentation deck, folder designs and so forth. -
Brand book
Each brand book contains rules of application of the brand and its brand elements, such as the usage of the logo, colours and typography along with guidelines of usage of the brand elements. The detail and size of a brand book vary on the brand. Big brands have extensive brand guidelines and an abundance of brand elements, while smaller brands have a more concentrated brand book.
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Beautiful websites built for performance
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Requirements
Before a web project can be kicked off a requirements document is needed that outlines the functional requirements of the website, its page structure, backend and content management system along with any constraints. The requirements document acts as a supporting specification for both design and development teams. -
Wireframing
Based on the outlined page and content structure of the requirements document, wireframes are created for each page of the website which are later built into clickable low-fidelity prototypes to test the website interface. The wireframes define the interface type and interface elements, creating a basis for the graphic design of the web pages. -
Copywriting
Content is king and content influences website design, therefore the copy we create must be written in harmony with the wireframes and design. Copywriting also sets the tone of voice and the way we communicate with the user which also has an impact on the branding and how a brand is perceived. -
Graphic design
After the wireframes are tested and approved, graphic design of the website is next. The designs are created based on the requirements document and approved wireframes, taking into account responsive design needs and mobile optimisation as well. Clickable prototypes are created from the completed designs for testing and presentation purposes. -
Development
Once there is an approved responsive web design the development of the website is the next step. Development relies a lot on the requirements document in terms of functionality and backend, while the user interface and user experience that goes into development comes from the graphic design. This applies to simple websites and complex web applications as well. -
Testing
During and after development there is extensive testing done to make sure the website is perfect and error free both functionally and user experience-wise. SEO and speed tests are carried out making sure the website’s performance is up to standard. -
Go Live
Before going live, a final test is carried out to filter out any small bugs or discrepancies. Once everything is in order and client-approved the website or web application is uploaded to the live server environment. After Go Live websites are maintained regularly to ensure error-free performance.
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Apps developed to perfection
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Specification and Requirements
Requirement specifications are vital to each and every application development project. Simply because most of the time app projects are quite large, features and functionality must be clearly documented before starting UI/UX design or development. -
Research, analysis
Before getting started on design or development we carry out extensive research on new UI design solutions, analyse competitor apps and evaluate already existing apps and interfaces gathering qualitative data to act as inspiration but also as do’s and don’ts. -
UI/UX design, prototyping
User interface design starts with wire-framing of all the app screens which are linked together as clickable prototypes. After several iterations and user tests the approved wireframes are built into graphic designs which are also iterated, prototyped and tested with users. -
iOS/Android development
iOS or Android development starts once UI designs have been tested and approved along with good part of the backend completed. iOS and Android development can be done either in parallel for a quicker turnaround or one after the other depending on timeline requirements. We only do native development for apps, Objective C or Swift for iOS and Java/AndroidStudio for Android. -
QA, user testing
During the development process there are frequent tests of functionality and UX, and once the app is in beta stage with all features completed there are several user tests carried out to ensure the user experience and usability of the app are perfect and bug free. -
Backend development
Backend development plays a huge role in app development; it’s the backbone of the system. Our solutions ensure that data is fed into the app through the backend, so the app content can be updated dynamically without the need to resubmit to AppStores. -
Go live
After the testing process apps are submitted to relevant app stores such as GooglePlay and Apple AppStore. Once published, the apps are checked monthly for bugs and any issues that appear are swiftly fixed.
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Animated and filmed video production
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Concept, goals, target
When it comes to video it's extremely important to know who the viewers will be and create a story and concept that is appealing to those viewers. -
Mood board, script
Different mood boards are created to show various concept ideas allowing us to visually convey a creative concept. Scripts are drafted up for each creative concept, providing more detail for the client. -
Storyboard, narration
Once a creative concept and script is approved we continue with drawing up storyboards for the scenes that we’ll be filming. Same works for animated videos. The narration is recorded, and we do a simple animatic with narration, based on the storyboard. -
Casting, production planning
Pre-production tasks start once the script, narration and storyboard are approved. Proper planning ensures that location scouting, set design, the casting of actors, extras, and models who might need to be used in the video, test filming, etc. are in sync for the filming days. -
Production, filming
When all is ready, set and approved, filming can start. This can take several days and usually a large team is involved: camera operators, directors, hair & make-up artists, set-designers, technicians, etc. For smaller, low-cost videos smaller teams are used to remain cost efficient. Everything is filmed based on a scene list and storyboard. -
Post-production, VFX
Once the filming is complete the raw materials land on the editor’s desk for post-production. This is where hours and hours of footage get converted into a stunning 1-2 minute video. Visual effects or other animation is added in post. Music is composed for the final video, giving it its rhythm. -
Video handover
The video gets its final colour grading and is handed over to the client. At this stage the draft video has been reviewed several times in post and only the finishing touches have to be done before it’s handed over.
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