International School of Belgrade
ISB’s identity has been reimagined to reflect the school’s forward-thinking spirit. From a new logo and refined color palette to custom iconography and a fully redesigned website, we created a cohesive visual system that supports clarity, consistency, and long-term growth. The transformation extends beyond digital, with branding materials designed to translate seamlessly across print and physical spaces.
What we did for ISB
ISB’s brand underwent a considered transformation. We reimagined the logo by evolving key elements from the previous identity and introduced a new visual language built for clarity and consistency. The updated color palette, typography, and system unify the school’s presence across platforms.
To complement the rebrand, we designed and developed a new website focused on clarity, accessibility, and ease of use. The experience was shaped around the needs of students, parents, and faculty, ensuring key information is always easy to find. Custom iconography, subtle animations, and an intuitive layout bring energy to ISB’s digital presence without getting in the way.
Beyond digital, we extended the identity across print and branded materials. From brochures and booklets to essential school assets, each piece reflects the refreshed visual language. To support long term consistency, we created a comprehensive brand guideline covering logo usage, typography, color application, and core design principles.
”Designatives provided exceptional service in refreshing our branding and developing our new website. Their expertise, responsiveness, and patience made the process smooth and rewarding. Even after launch, they remained flexible, allowing final tweaks. I highly recommend them for web and branding needs.”