AISB

The visual identity for the American International School of Budapest has evolved once again, marking the third iteration of its branding. This transformation introduces a refreshed color palette, updated typography, and an enhanced visual identity that aligns with the school’s forward-thinking vision.

Beyond the core branding refinements, we designed and developed AISB’s new website, ensuring a seamless and engaging experience. The site now features a more intuitive structure, making it easier for parents, students, and faculty to navigate. Alongside this, we created custom illustrations and an extensive iconography set, adding personality and vibrancy to the school’s visual language.

To ensure consistency across all touchpoints, we developed a comprehensive brand guideline, covering everything from business cards and brochures to posters and merchandise. This ensures that AISB’s branding remains cohesive across digital and print applications, reinforcing its identity at every interaction.

AISB’s commitment to growth extends beyond education—it’s about building a stronger community. To support new initiatives, the AISB Fund was launched as a dedicated fundraising effort, and we were tasked with creating its brand identity from the ground up.

We designed the AISB Fund logo, blending school spirit with a fresh, approachable aesthetic. The visual language includes custom iconography, dynamic posters, and branded materials, all working together to create an inspiring fundraising campaign.

From brochures and banners to social media assets, we ensured that every touchpoint encouraged engagement and participation. The result is a cohesive, visually compelling identity that amplifies the AISB Fund’s mission.