Glassview
Glassview is a global video advertising platform with premium inventory and AI-powered targeting that reaches over 2.7 billion people. We’ve worked with them for over a decade—and this marks our third complete rebrand together.
What we did for Glassview
Glassview has grown into a powerhouse in video advertising, and their brand needed to evolve with it. We redesigned their visual identity for the third time—refining the logo, updating their typography, and creating a fresh visual language that speaks to where they are today. The new identity reflects both their maturity and their momentum.
The website was built to be content-forward, with bold layouts and minimal distractions. We focused on usability and clarity, making sure case studies and insights take center stage. A streamlined iconography set and subtle animations help communicate the platform’s powerful features in a way that feels modern, without being overwhelming.
To round it out, we created a brand film for Glassview Origin, their neuromarketing tool. The video highlights how the platform analyzes viewer engagement in real time, using compelling motion and storytelling to explain a complex product. We also produced branded print and event materials that align with the refreshed digital presence—ensuring every touchpoint is cohesive.
”The team at Designatives are 2nd to none. They have been a driving force on our branding, public image, and even ongoing consumer design initiatives for over 7 years now! We are incredibly satisfied with our collaboration . I'd go as far as to say the team at Designatives is a large part of why we've gotten to where we are!”
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