International

School

of

Belgrade

ISB’s brand underwent a complete transformation. We reimagined the logo by evolving key elements from the previous identity and introduced a bold new visual language. The updated color palette, typography, and system unify the school’s presence across platforms.

To complement the rebrand, we designed and developed a completely new website. The goal was to create a seamless and accessible experience for students, parents, and faculty, ensuring that key information is always within reach. Custom iconography, engaging animations, and an intuitive layout help make ISB’s digital presence as dynamic as its community.

Beyond digital, we extended the new identity across print and branded materials. From brochures and booklets to essential school assets, every piece reflects the refreshed aesthetic. To ensure consistency moving forward, we compiled an in-depth brand guideline defining logo usage, typography, color application, and more—laying the foundation for ISB’s visual identity for years to come.