The GritCo
The Grit Co is challenging the status quo in recruitment, blending startup agility with precision hiring. We were brought in to create a brand and digital presence that feels as confident, direct, and forward-thinking as their approach to talent.
What we did for the GritCo.
From the first sketch to the final scroll, we built a visual identity that balances Swiss-inspired minimalism with startup energy. The new logo and branding system were designed to stand out in a traditionally conservative industry, expressing clarity, confidence, and momentum. The result is an identity that feels clean, focused, and unmistakably The Grit Co.
To complete the system, we extended the brand beyond digital into real-world applications. From custom tapes and stickers to branded apparel and large-scale outdoor placements, every element was designed to reinforce the same sense of precision, confidence, and forward momentum across all touchpoints.
To complete the system, we crafted collateral that carries the brand into the real world—from custom tapes and stickers to branded apparel and bold billboards. Every detail was designed to express clarity, confidence, and forward momentum.
