Services / 3D
3D animation, launch films and web 3D
We design 3D visual systems that become part of the brand, then put them to work: launch films, product animation and live 3D on the website, built in Three.js by the same team.
A 3D object that only exists in one film is a missed chance. Ours start life inside the identity, so the same forms carry the launch film, the website hero, the pitch deck and every social post that follows.
One system, every surface
Most 3D is commissioned one deliverable at a time: a film from one studio, a hero render from another, nothing that matches. We build the 3D as a system first: forms, materials, light and movement that belong to the brand.
From that system we produce the film, the website and the campaign assets, so they all look like one brand because they are.
What we make in 3D
Four kinds of work, usually combined, always from one system.
3D visual systems
Signature objects, materials and environments designed alongside the identity, with rules for how they are lit, framed and moved, so anyone can extend them later.
3D animation and launch films
Launch films, product reveals and explainer sequences that make an abstract product tangible, with sound design and every cut your channels need.
3D on the website
Hero scenes, product viewers and interactive moments built in Three.js and React Three Fiber, optimised so they load fast and run smoothly on a phone.
Campaign and social content
Loops, stills and short animations cut from the same models, so a month of content is a render queue rather than a new project.
What we deliver
- A 3D visual language documented in the brand guidelines, with source files and models.
- Launch and product films, from storyboard to final render, in every ratio you publish.
- Interactive 3D for Next.js websites, built with the site rather than embedded afterwards.
- Still renders and key visuals for decks, ads, press and events.
- Animated loops for the homepage, social channels and conference screens.
- Motion rules for how the 3D behaves on the site and in the product.
Already have models or a visual system? We work from them and extend them.
Stack and facts
- Web 3D
- Three.js and React Three Fiber
- Output
- Video, stills and web ready models
- Reuse
- One model, every channel
- Ownership
- Models and source files are yours
From concept to render
Each stage ends with something you can look at, so the final render holds no surprises.
Concept and styleframes
We start from the brand and the message, then design the objects, materials and lighting as still frames. These are agreed before anything is animated.
Modelling and look development
The models are built and the look is set: surfaces, light, camera language. Test renders show exactly how the system will read on screen.
Animation and build
The film is animated and the web scene is built in parallel from the same models, with rough cuts and working prototypes shared as they come together.
Delivery and adaptation
Final renders in every ratio, the web scene optimised and integrated, and the models handed over so the system keeps growing after launch.
The whole Designatives team are a level above tier 1, they don’t just possess design talent or keen brand awareness, but are a team uniquely complete in their level of ambitious creativity and remarkable ability to pull it off.
Questions about 3D
Got something worth rendering?
A few lines on the brand, the product and where the 3D will live: a film, the website, a campaign or all three. We reply within one working day, or you can book a discovery call straight away.