WeChange
WeChange lets people change between crypto and cash in minutes, in more than 190 countries. We designed the brand for launch and have kept building it as the company grew: the website and dashboard, the mobile app, the WeChange Visa card with its 3D launch film, and everything they took to TOKEN2049 in Singapore, from the exhibition space to the swag.
What we did for WeChange
Brand identity for a crypto on-ramp that has to look trustworthy to first time buyers and credible to people who already hold crypto. We designed the logo, the visual system and the brand guidelines, built to work across the product, the website, social media and print without a separate set of rules for each.
Website and client dashboard design: the marketing site, onboarding, buying and selling crypto with local payment methods, and the account screens behind them. The UX was designed so a first purchase takes minutes and the steps are the same on every device.
Motion design and brand film: logo animation, product transitions and the brand film, reused across the website, the app and social media. One motion system means every new piece of content starts from the same rules instead of being designed from scratch.
The card, the app and TOKEN2049
WeChange Visa card: we designed the card and made the 3D launch film for it, used on the website, in the app and on social media when the card was announced.
Mobile app UI design: balances, buying and selling, and the card inside the app, built on the same design system as the web platform, so the product is one experience on desktop and on a phone.
Event design for TOKEN2049 in Singapore: the exhibition space, the videos running on the screens there, and the swag, from T shirts, bags and bottles to badges and banners. It is the kind of work we keep doing for Web3 and blockchain companies long after the brand has launched.
