MisoLabs
Miso Labs is a San Francisco AI lab creating voice models that sound genuinely human: fast enough to hold a real conversation, expressive enough to carry emotion. When they were ready to step into public view, they came to us with powerful technology and no public face. We partnered with the team from a blank page to a live product site, shaping a brand that earns trust with a technical audience. The result is a complete visual identity and a fast, production ready website that lets the product speak for itself.
What we did for Miso Labs
We built Miso Labs a complete identity that balances engineering credibility with the warmth at the heart of their work, then carried it into a fast, production ready product site.
The system spans logo, typography, color, and iconography, designed to hold its own beside the biggest names in AI while staying distinctly Miso. The palette pairs technical seriousness with an expressive, emotive quality, steering clear of the generic blue and black that so much AI branding defaults to.
On the web, we designed and developed the full product site, leading with what matters most to Miso's audience: real time latency, one shot voice cloning, and full control over deployment. From the structure of the page to the build itself, every element was crafted to let the product speak for itself, fast, responsive, and ready to scale as the lab grows.
