Services / Illustration
Custom illustration, characters and collections
We draw the things a brand cannot buy from a stock library: characters, worlds, icon sets, card decks and whole collections, designed to belong to the identity and built to be used for years.
Illustration is a brand asset, not a one off. We design the style first, then produce at scale: 5,555 frogs for Tallys, two full card decks, an illustration language for a school, so every new piece looks like it came from the same hand.
A style, then a system
One good drawing is easy. A hundred that look like they belong together, drawn over two years by different people, is the hard part, and it is what brands actually need.
So we start with the rules: line, colour, proportion, the way a character stands. Then we draw as much as the brand needs , and the hundredth piece matches the first.
What we illustrate
Four kinds of work, each with its own craft, all built on the same thinking.
Characters and mascots
Characters with a personality and a pose library, so they work in a logo, a loop, a sticker pack and the onboarding screen without redrawing.
Collections and NFTs
Trait systems, rarity logic and thousands of combinations that still read as one world. We drew the Tallys collection of 5,555 frogs and the FOXX collection from first sketch to final export.
Illustration languages for brands
A drawn style that becomes part of the identity: spot illustrations, patterns and scenes for websites, campaigns and print, documented so it survives the next designer.
Icons, cards and print
Icon sets, editorial pieces and physical objects. We designed complete poker and bridge decks for ACOE and WeChange, every court card and back drawn by hand.
What we deliver
- An illustration style guide: line, colour, proportion, do and do not examples.
- Characters with expressions and poses, as vector or raster, ready for motion.
- Spot illustrations and scenes for the website, campaigns and social.
- Icon sets drawn to the same rules as the illustrations.
- Collections: trait sheets, generation files and the final exported set.
- Print ready files for cards, packaging, posters and merchandise.
Need the illustrations to move? The same team animates them.
Craft and facts
- Styles
- Flat, textured, 3D rendered
- Formats
- Vector, raster, print ready
- Scale
- One icon or a whole collection
- Ownership
- Source files and rights are yours
From sketch to series
The style is agreed on paper before the production run starts, so the series never drifts.
Brief and references
What the illustrations have to do, where they will live and what the brand already looks like. We collect references and agree what the work should never look like.
Style exploration
Two or three directions as finished sample pieces, not mood boards. One is chosen and its rules are written down.
Production
The series is drawn in batches, reviewed against the rules, with the first batch shared early so feedback shapes the rest.
Delivery and guidelines
Final files in every format you need, plus the style guide, so new pieces can be commissioned or drawn in house later.
We’ve worked with Designatives since day one at Talus. They truly understand vision and consistently turn it into standout design. From our website to the Tallys NFT collection, their execution and dedication have been top-tier. Highly recommend.
Questions about illustration
Tell us what needs drawing
A character, a collection, a deck, a style for the whole brand: a few lines on what you have in mind and where it will be used. We reply within one working day, or you can book a discovery call straight away.